Selling bottoms in the golf shop can be a tough business. With limited square footage and shoppers of many shapes and sizes, PGA Professionals often have trouble doing justice to the category and showing enough commitment to become the go-to source for their members.
The Payne Stewart Collection, which debuted during U.S. Open week at Pinehurst in June, took this challenge head-on with its recently expanded bottoms assortment featuring five new styles of pants and shorts. Instead of the usual size run of 28 to 47-plus, the bottoms are done in alpha sizing (M to XXL) for easier stocking and selling.
The Collection features 5-Pocket Performance Pants with a streamlined fit and four-way stretch flexibility, as well as 5-Pocket Tech Shorts and 5-Pocket Fist Pump Tech Shorts, both made with a 9.5- inch inseam that strikes a good balance between youthful and conservative. These three performance styles, which come in dusk, light grey and white and provide a secure hidden fifth pocket zipper at the hip, are available now on www.paynestewartcollection.com.
In addition, the iconic Payne’s Plus Four knicker-style bottoms, famously worn by Stewart and boasting features like an adjustable waist and cuff, hand pockets and button flap back hip pockets, as well as the Lux Pleated Trouser, styled with a 34-inch inseam and high-quality wool and elastane blend for four- season wear, will be available in early 2025.
In addition to using durable fabrics that move with the golfer, Payne Stewart Collection bottoms incorporate stretch in the waistband – something normally seen only with high-end denim brands – to increase comfort and facilitate the alpha sizing. This group of pants and shorts pairs beautifully with the shirts, vests and outerwear in the collection unveiled in June. Additionally, four new styles of golf hats are available on the website, including the Fist Pump Logo hat in white/blue and black/white with a built-in ball marker—as popularized by Bryson DeChambeau following his recent U.S. Open victory. “Payne’s fashion sense made him a leader both on and off the golf course,” said Gary Sims, President, Posse Apparel, Parent Company of Payne Stewart Collection. “Through this new Collection, we’ve recaptured his style and flair in high quality fabrics and details.”
All apparel can be ordered at www.paynestewartcollection.com.
